I'm Amanda.

Your business strategy & launch expert.

I’m all about helping good people do good things in the world… while also making money. I’ve got an extensive background in launching – from six-figure, complex launches to helping online business owners successfully launch their first course – and I know how important it is to build a strong foundation for your business. It’s why I created my Signature Program Monarch Business Academy; a business and launch accelerator for heart centred women and women-identifying entrepreneurs.

For over 20 years, I’ve been helping business owners and entrepreneurs drive their business and get results. I know the significant amount of work that goes into running a successful business, I know how hard you have worked to get here, and I know that most business owners dream of a life outside of the business.

As a cancer survivor and mama of three, I get that time is precious and what you truly desire is having the time and space to do what you love – with those you love.

I’m here to help you get clarity about where you want to go and then give you a crystal clear optimized road map of how to get there. Helping you see the big vision and then breaking that down in bite-size action items is my superpower. Ready to get to work?

Just for fun.

I’m a gemini, Enneagram 8, Generator with Sacral Authority.

I have crystals on my desk and around my neck.

I love Beyoncé – her voice, drive and passion.

Small talk is not my fave but I will sit with you in deep conversation with a glass of wine for hours.

I have both a creative and a strategic mind – gemini!

My superpower is helping you find yours.


you'll find me ...

Painting with my husband.

Meeting friends at Gibson & Co.

Enjoying the outdoors with our 3 littles.



Monarchs are special to me for many reasons.

They represent connection, beauty and transformation. The Monarch represents transformation and how we help entrepreneurs.

“Happiness is as a butterfly, which, when pursued, is always just beyond your grasp, but which, if you will sit down quietly, may alight upon you.”

This poem, along with many other Monarch references, were in my Grandmother’s house and something I always loved. I was close with my Grandma, loved our tea filled afternoons, her Scottish accent, and the way her and my Granda would break into dance together with Louis Armstrong or Frank Sinatra playing in the background.

When I was 21 years old I lost my Grandma to cancer. And one year later, I was diagnosed with thyroid cancer myself. To say I was scared was an understatement. But when I learned the symbol for thyroid cancer was a butterfly, I knew everything was going to be okay.

When I started this business, I was struggling with coming up with a name and when I asked my husband in desperation to ‘help me pick a name’ he said – pointing outside the window – ‘Look….a MONARCH,’ and I immediately knew and felt the significance.

The Monarch represents transformation and how we help entrepreneurs. They are welcomed into the cocoon so they can build and grow, and so they can spread their wings and do what they were meant to do in this world.

As the wise Maya Angelou once said, ‘We delight in the beauty of the butterfly, but rarely admit the changes it has gone through to achieve that beauty.’ At The Monarch & Co. we acknowledge and celebrate those changes.

Our goal is to help good people do good things in this world. We help them launch their heart babies so they can make a bigger and better impact on this wonderful world – it’s the butterfly effect and why the Monarch is significant.


we believe ...

✓ In open honesty. We will tell you what you need to hear, not always what you want to hear.

✓ The longer the runway, the better the takeoff. We don’t rush through a launch – foundations matter.

✓ Our work should always help our communities and clients. We truly value heart-centred, purposeful work.


but don't know where to start.

Start here. 

At The Monarch & Co. we specialize in helping you create a strong foundation, so you can reach your audience and launch with purpose and impact.