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HEY THERE, I'm Amanda 

Community builder, spark igniter, business strategist & launch expert.

I’m all about helping good people do good things in the world… while also making money. My heart centred, soul driven mission is to light up with world with a community of Monarchs who are doing what they love and making a positive impact while doing it! 

I have an extensive background in launching – from six-figure, complex launches to helping online business owners successfully launch their first course – and I know how important it is to build a strong foundation for your business.

I'm not interested in launching average! With my teaching background, years working in education, building a six-figure marketing agency, and successfully launching signature programs and offers, I make sure what you are building and launching out in this world is something you LOVE and of HIGH value to those you serve. 

For over 20 years, I’ve been helping business owners and entrepreneurs drive their business and get results. I specialize in holistic coaching, considering both your personal life and business goals. With a blend of big-picture vision, nitty-gritty details, and a rock-solid business foundation, I'm here to help you transform your business, propel you to the next level, and become the best version of yourself in the process.



I’m a gemini, Enneagram 8, Generator with Sacral Authority.

I have crystals on my desk and around my neck.

I love Beyoncé – her voice, drive and passion.

Small talk is not my fave but I will sit with you in deep conversation with a glass of wine for hours.

I am a creative, strategic and intuitive soul  – GEMINI!

I have a unique ability to see your highest potential and support you in getting out of your own way to achieve it.

My superpower is helping you find yours!


“Happiness is as a butterfly, which, when pursued, is always just beyond your grasp, but which, if you will sit down quietly, may alight upon you.”

Monarchs represent connection, beauty and transformation. The poem above, along with many other Monarch references, were in my Grandmother’s house and something I always loved. I was close with my Grandma, loved our tea filled afternoons, her Scottish accent, and the way her and my Granda would break into dance together with Louis Armstrong or Frank Sinatra playing in the background.

When I was 21 years old I lost my Grandma to cancer. And one year later, I was diagnosed with thyroid cancer myself. To say I was scared was an understatement. But when I learned the symbol for thyroid cancer was a butterfly, I knew everything was going to be okay.

When I started this business, I was struggling with coming up with a name and when I asked my husband in desperation to ‘help me pick a name’ he said – pointing outside the window – ‘Look….a MONARCH,’ and I immediately knew and felt the significance.

The Monarch represents transformation and how we help entrepreneurs. They are welcomed into the cocoon so they can build and grow, and so they can spread their wings and do what they were meant to do in this world.

As the wise Maya Angelou once said, ‘We delight in the beauty of the butterfly, but rarely admit the changes it has gone through to achieve that beauty.’ At The Monarch & Co. we acknowledge and celebrate those changes.

Our goal is to help good people do good things in this world. We help them launch their heart babies so they can make a bigger and better impact on this wonderful world – it’s the butterfly effect and why the Monarch is significant.


✓ In open honesty. We will tell you what you need to hear, not always what you want to hear.

✓ The longer the runway, the better the takeoff. There is no rush to get to where you are meant to be.

✓ Our work should always help our communities and clients. We truly value heart-centred, purposeful work.



Something brought you here and I truly believe in following the whispers of your heart, your intuition and the bread crumbs the universe leaves you. If you're ready to step into who you are meant to be and create the impact you know you are born to create...