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HEY THERE, I'm Amanda 

Community builder, spark igniter, business strategist & launch expert.

I’m all about helping good people do good things in the world… while also making money. My purpose and soul driven mission is to light up with world with heart centred humans who are doing what they love and making a positive impact while doing it! 

I have an extensive background in launching – from six-figure, complex launches to helping online business owners successfully launch their first course – and I know how important it is to build a strong foundation for your business.

I'm not interested in average! With my teaching background, years working in education, building a six-figure marketing agency, and successfully launching signature programs and offers, I make sure what you are building and launching out in this world is something you LOVE and of HIGH value to those you serve. 

For over 20 years, I’ve been helping business owners and entrepreneurs drive their business and get results. I specialize in holistic coaching, considering both your personal life and business goals. With a blend of big-picture vision, nitty-gritty details, and a rock-solid business foundation, I'm here to help you transform your business, propel you to the next level, and become the best version of yourself in the process.



Just for FUN...


“Happiness is as a butterfly, which, when pursued, is always just beyond your grasp, but which, if you will sit down quietly, may alight upon you.”

Monarchs represent connection, beauty and transformation. The poem above, along with many other Monarch references, were in my Grandmother’s house and something I always loved. I was close with my Grandma, loved our tea filled afternoons, her Scottish accent, and the way her and my Granda would break into dance together with Louis Armstrong or Frank Sinatra playing in the background.

When I was 21 years old I lost my Grandma to cancer. And one year later, I was diagnosed with thyroid cancer. To say I was scared was an understatement. But when I learned, while waiting for radiation treatment that the symbol for thyroid cancer was a butterfly, I knew everything was going to be okay.

When I started this business, the only thing holding me back from launching it out in the world was the name. I asked my husband in desperation to ‘help me pick a name’ and at that exact moment, he said – pointing outside the window – ‘Look….a MONARCH,’ and I immediately knew and felt the significance.


The Monarch represents transformation and how we help entrepreneurs. They are welcomed into the cocoon so they can build and grow, and spread their wings to do what they were meant to do in this world.


Maya Angelou once said, 'We delight in the beauty of the butterfly, but rarely admit the changes it has gone through to achieve that beauty.'

At The Monarch & Co. we acknowledge and celebrate those changes.

Our goal is to help good people do good things in this world.

Our mission: to help you save time, make more money, gain momentum and have fun creating a positive impact with the work you are doing in this world.

It’s ALL about the butterfly effect and why the Monarch is significant.


✓ In integrity and honesty. 

✓ The longer the runway, the better the takeoff. 

✓ Our work should always help our communities and clients. We truly value heart-centred, purposeful work.
√ Our Core Values; Connection, Integrity, Quality, Impact, Gratitude & FUN! 



Something brought you here and I truly believe in following the whispers of your heart, your intuition and the bread crumbs the universe leaves you. If you're ready to step into who you are meant to be and create the impact you know you are born to create...